Krista K. Sabol
Director, Marketing
Krista has over 20 years of marketing and communications expertise within the mortgage industry. In her role at Indecomm, she manages all facets of the marketing and communications strategy for Indecomm Global Services. She provides a unique perspective to communications strategy and initiatives, drawing from the disciplines of marketing, sales, education, and customer advocacy to find just the right approach to meet strategic goals. She manages lead generation, sales campaigns, media relations, client advocacy, corporate communications, trade shows, website and online presence, and e-commerce.
Prior to joining the Indecomm Global Services team, Krista worked for industry associations and mortgage technology vendors. She worked at the Mortgage Bankers Association in the Education Division managing client marketing, loan originator continuing education, e-commerce, and The Industry Campus newsletter. As Vice President of Marketing and Communications at AllRegs, she managed all facets of the organization’s marketing and communications initiatives, including product marketing, lead generation, e-commerce, and media relations. She launched the AllRegs Academy distance learning division during her first year within the organization, managing e-learning, and webinars. During her tenure at Ellie Mae, Krista managed client marketing, client relations and case studies, customer advocacy, and the Hall of Fame Awards.
Krista has a BA in English from George Mason University and an MA in Education from the University of Phoenix. She is a certified Eloqua® Master of marketing automation and a Professional Certified Marketer received from the American Marketing Association.
